Every computer connected to the Internet must have an IP
address (read as "IP"). The IP address is logged in the log he
attended server. So, to calculate the number of unique IP gives the estimated
number of unique visitors to a given site. On the accuracy of these estimates
is considerably influenced by two factors:
- in the case of a modem connection to an ISP IP address is obtained dynamically and can change during the next connection for the same user to the Internet;
companies often organize corporate proxy server, then all computers connected to the Internet through the proxy will have to the outside world the same IP address.
Based on IP addresses, you can appreciate the geographical audience, i.e. in what cities and countries of the users visiting the site.
- in the case of a modem connection to an ISP IP address is obtained dynamically and can change during the next connection for the same user to the Internet;
companies often organize corporate proxy server, then all computers connected to the Internet through the proxy will have to the outside world the same IP address.
Based on IP addresses, you can appreciate the geographical audience, i.e. in what cities and countries of the users visiting the site.
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